Rich WebbRun a New Year job reset that works: sharpen targeting, rebuild assets, fix bottlenecks, and run a weekly system that turns applications into interviews fast.
![ATS Keywords Without Fluff [A Tactical CV Optimisation Guide]](https://performanceninja.s3.eu-north-1.amazonaws.com/mploydia/ATS-Keywords-Without-Fluff-A-Tactical-CV-Optimisation-Guide-featured.png)
Rich WebbCut the fluff. Use exact ATS keywords that employers search for. A tactical, step-by-step guide to extract, place, and prove keywords that win interviews.
Rich WebbDecode job adverts for fit with a clear, tactical UK guide. Spot must-haves, red flags, culture cues and salary signals. Score your fit and tailor fast.
Rich WebbShow employers real business acumen. Learn how to demonstrate commercial awareness on your CV with metrics, examples, and role-specific bullet templates that work.
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